How reasoning about LTV, ARPDAU, and CPIs can help product development strategy (Part 2)

This article is a good place for anyone interested in product design in this area to understand how monetization, retention, cost of acquisition are interdependent when we set our business goals.

How reasoning about LTV, ARPDAU, and CPIs can help your product development strategy (Part 1)

Working on mobile F2P games comes with a myriad of KPIs (key performance indicators). And often the relationships between these factors are more important than the values per se. Being active in this industry will give most people a feeling of these KPI relationships. But for people that, love to …

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