Epic Games vs. Apple: The story so far On the 13th of August 2020, Apple bans Epic from the App Store. Epic games infringed upon the App Store terms of service and Fortnite was banned. This is the short story of a much bigger narrative. Immediately after the ban, a …
Soft launching (also known as SL, soft-launch), is an important step of product validation. We launch a product for a restricted audience so that we can evaluate the potential of the game or product and improve it. On the one hand, soft-launch is an opportunity to gather metrics on common …
2020 started with a novel corona virus outbreak in China and a direct consequence of the overall awareness about this topic has increased the organic reach for F2P mobile games like Plague Inc. like this Verge article reports (https://www.theverge.com/2020/1/27/21083737/plague-inc-developer-coronavirus-outbreak-game-popularity-china). In our highly connected world, the impact of news and trends …
Making good games is hard. Making games that yield a profit is even harder.
We all know that inflation in a game economy can cause a lot of problems. Among which: Decreased need to spend money on in-app purchases to obtain game items/currency Increased difficulty for new players to be able to compete with older players Lack of feeling of meaningful progression Overall spender …
This article is a good place for anyone interested in product design in this area to understand how monetization, retention, cost of acquisition are interdependent when we set our business goals.
Working on mobile F2P games comes with a myriad of KPIs (key performance indicators). And often the relationships between these factors are more important than the values per se. Being active in this industry will give most people a feeling of these KPI relationships. But for people that, love to …
