Category: Marketing

Balancing Live Service Games

Business / Decision Making / F2P / LiveOps / Marketing / Product Management / Strategy

Balancing live service games is the constant act of making trade-offs. From aiming to increase player satisfaction, innovating and pushing the boundaries of the game to maintaining a sustainable workflow for development teams, with a promise of regular releases there’s an underlying desire for improvement. However, improvements made to a …

Tips to Calculate Total Addressable Market for Apps and Games

Business Plan / Data Analysis / Decision Making / Marketing / Strategy / Uncategorized

Whether you are developing an app or a game, calculating Total Addressable Market (TAM, also known as Total Available Market) is necessary to understand how big the opportunity is. The Total Addressable market is the expected size of your audience for your product, and calculating it is more of an …

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