Breaking into the Games Industry as a Game Analyst

Lately, I’ve been receiving some questions from multiple people on LinkedIn and other platforms regarding being a game analyst, or a data analyst or product analyst working in the videogames industry. It’s not farfetched to conclude that videogames gained increased importance in peoples’ lives during 2020. The entertainment industry has …

Where to soft launch a mobile game on a budget

Soft launching (also known as SL, soft-launch), is an important step of product validation. We launch a product for a restricted audience so that we can evaluate the potential of the game or product and improve it. On the one hand, soft-launch is an opportunity to gather metrics on common …

Estimating the impact of features on monetization (Part 1)

Being able to think and reason about the impact of features on monetization is a useful skill that can help prioritize the backlogs and optimize resources. Previously, we have touched upon data-driven product development in articles like How reasoning about LTV, ARPDAU, and CPIs can help your product development strategy …

Crafting better Games/Products with the ancient lessons from Epic Poems

Going through school in Portugal means spending some time studying the epic poem Os Lusiadas, similar to the time-tested Odyssey or Aeneid. A few days ago it struck me that this ancient art form held many good ideas to help create better games and products. The main areas where Epic …

Optimizing Organic Reach in F2P Mobile game

2020 started with a novel corona virus outbreak in China and a direct consequence of the overall awareness about this topic has increased the organic reach for F2P mobile games like Plague Inc. like this Verge article reports (https://www.theverge.com/2020/1/27/21083737/plague-inc-developer-coronavirus-outbreak-game-popularity-china). In our highly connected world, the impact of news and trends …

What I’ve learned about leadership from Steve Balmer

Steve Balmer doesn’t need a lot of introductions. Former CEO of Microsoft, Balmer is known for his monkey-energy public image and for wearing his heart on his sleeve (for the good and for the bad). I think that by analyzing and embracing some of his behaviors we can learn a …

Balancing Grinding Below the Level Curve in an Open World – MMO Virtual Economy

When we have an open world MMO, it’s crucial to be on top of its virtual game economy. It’s human nature to try to exploit the system, and your players will test the limits that you build for your world. The sigmoid (also known as the logistic function) is an …

Back to Top