Breaking into the Games Industry as a Game Analyst

Lately, I’ve been receiving some questions from multiple people on LinkedIn and other platforms regarding being a game analyst, or a data analyst or product analyst working in the videogames industry. It’s not farfetched to conclude that videogames gained increased importance in peoples’ lives during 2020. The entertainment industry has …

How reasoning about LTV, ARPDAU, and CPIs can help your product development strategy (Part 1)

Working on mobile F2P games comes with a myriad of KPIs (key performance indicators). And often the relationships between these factors are more important than the values per se. Being active in this industry will give most people a feeling of these KPI relationships. But for people that, love to …