Reflections on data-driven teams, biases and credibility

As a data/product analyst, your team often relies upon you as an unbiased source of truth and you rely on your credibility to influence through your recommendations. However, as everyone working with data knows, biases are everywhere. There are unknowable answers, the same data can be interpreted in various ways, …

Breaking into the Games Industry as a Game Analyst

Lately, I’ve been receiving some questions from multiple people on LinkedIn and other platforms regarding being a game analyst, or a data analyst or product analyst working in the videogames industry. It’s not farfetched to conclude that videogames gained increased importance in peoples’ lives during 2020. The entertainment industry has …

How reasoning about LTV, ARPDAU, and CPIs can help your product development strategy (Part 1)

Working on mobile F2P games comes with a myriad of KPIs (key performance indicators). And often the relationships between these factors are more important than the values per se. Being active in this industry will give most people a feeling of these KPI relationships. But for people that, love to …