Tips to Calculate Total Addressable Market for Apps and Games

Whether you are developing an app or a game, calculating Total Addressable Market (TAM, also known as Total Available Market) is necessary to understand how big the opportunity is. The Total Addressable market is the expected size of your audience for your product, and calculating it is more of an …

A Game Analyst’s Guide to Dealing With a Crisis (part 2)

Game analyst tools to prevent and solve a crisis How can you as a game analyst help prevent a crisis? As we mentioned in the first part of this series (The Game Analyst Guide to Deal With a Crisis), it’s normal for your game/product to go through some crisis situations …

A Game Analyst’s Guide to Dealing With a Crisis

Despite all the effort in improving software quality, sometimes the unexpected happens, and as a game analyst, you’ll have to deal with a crisis situation. When you work as a games/product/business analyst, it’s very likely that you start your day with a cup of your favorite caffeinated beverage and a …

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