Forecasting for mere mortals

I’ve noticed that often the thing preventing someone from forecasting, estimating, or developing a model, has more to do with a gap in knowledge/access to a framework or terminology as opposed to the actual analytical/quantitative skills required. What is forecasting? Forecasting is attempting to predict the future.  We can end …

Tips to Calculate Total Addressable Market for Apps and Games

Whether you are developing an app or a game, calculating Total Addressable Market (TAM, also known as Total Available Market) is necessary to understand how big the opportunity is. The Total Addressable market is the expected size of your audience for your product, and calculating it is more of an …

Back to Top