Forecasting for mere mortals

I’ve noticed that often the thing preventing someone from forecasting, estimating, or developing a model, has more to do with a gap in knowledge/access to a framework or terminology as opposed to the actual analytical/quantitative skills required. What is forecasting? Forecasting is attempting to predict the future.  We can end …

How reasoning about LTV, ARPDAU, and CPIs can help your product development strategy (Part 1)

Working on mobile F2P games comes with a myriad of KPIs (key performance indicators). And often the relationships between these factors are more important than the values per se. Being active in this industry will give most people a feeling of these KPI relationships. But for people that, love to …

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