Forecasting for mere mortals

I’ve noticed that often the thing preventing someone from forecasting, estimating, or developing a model, has more to do with a gap in knowledge/access to a framework or terminology as opposed to the actual analytical/quantitative skills required. What is forecasting? Forecasting is attempting to predict the future.  We can end …

Tips to Calculate Total Addressable Market for Apps and Games

Whether you are developing an app or a game, calculating Total Addressable Market (TAM, also known as Total Available Market) is necessary to understand how big the opportunity is. The Total Addressable market is the expected size of your audience for your product, and calculating it is more of an …

Professional Lifecycle – Retaining Talent in Data Careers

Growth and change are natural parts of the professional lifecycle. The demand for professionals in the field of Data Analysis & Data Science is current at an all-time high. Recruiting is a costly process, and with so much demand the best talent has many opportunities. As a former business owner …

Reflections on data-driven teams, biases and credibility

As a data/product analyst, your team often relies upon you as an unbiased source of truth and you rely on your credibility to influence through your recommendations. However, as everyone working with data knows, biases are everywhere. There are unknowable answers, the same data can be interpreted in various ways, …

A Game Analyst’s Guide to Dealing With a Crisis (part 3)

Game analyst guide to deal with the aftermath of a crisis After a crisis is overcome, we should all take time to celebrate as a team, but your job as a game analyst is not over! This article is the third and final part of a journey that is an …

A Game Analyst’s Guide to Dealing With a Crisis (part 2)

Game analyst tools to prevent and solve a crisis How can you as a game analyst help prevent a crisis? As we mentioned in the first part of this series (The Game Analyst Guide to Deal With a Crisis), it’s normal for your game/product to go through some crisis situations …

A Game Analyst’s Guide to Dealing With a Crisis

Despite all the effort in improving software quality, sometimes the unexpected happens, and as a game analyst, you’ll have to deal with a crisis situation. When you work as a games/product/business analyst, it’s very likely that you start your day with a cup of your favorite caffeinated beverage and a …

Breaking into the Games Industry as a Game Analyst

Lately, I’ve been receiving some questions from multiple people on LinkedIn and other platforms regarding being a game analyst, or a data analyst or product analyst working in the videogames industry. It’s not farfetched to conclude that videogames gained increased importance in peoples’ lives during 2020. The entertainment industry has …

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